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Feb 23, 2023

Justin Lazerte has made it his mission to celebrate trade work and blue-collar workers. As co-founder of Troll Co. Clothing, Five Nine Whiskey, and Welder Nation, he purposefully built brands that are authentic and resonate deeply with blue-collar communities.

In this episode, Zac is joined by Justin to discuss his background as a tradesman on an oil rig, his journey into entrepreneurship and the brands he’s built for this oftentimes underrepresented community. Listen in for more on pursuing what you love, despite today.


Tune in to learn:

[02:58] Why it’s important to do what you love instead of being forced to do what you don’t

[09:47] Why blue-collar jobs are crucial to keep the environment running

[15:31] What it takes to start a business and persevere